MayApple Financial
[ Project Year: 2023 ]
Crafting a Unique Real Estate Brand
When the Owner & Principal Broker, Dammy Aromiwura, approached us, she had a clear vision: to create a real estate brand that broke away from the typical traditional mold. She wanted a brand that was firm, yet exciting and fresh, something that resonated deeply with the diverse and vibrant target market she intended on serving. With this bold idea in mind, we embarked on an exhilarating journey together.
Step 1:
Our first step was to dive deep into understanding Dammy’s vision and her target audience's unique needs and desires. Through a detailed brand strategy exercise, we gained valuable insights that laid the foundation for a comprehensive brand strategy.
Next:
We focused on developing every aspect of the brand. We crafted a striking visual identity that stood out in the market, coupled with compelling messaging that spoke directly to the MayApple Financial audience. Our goal was to create a brand that not only differentiated itself but also resonated on a deeper level.
The Naming Process
One of the critical components of this process was our naming service. We worked closely with Dammy to brainstorm and refine potential brand names, ensuring the final choice was both suitable and memorable. From Mortgage Edge to OakHaven Mortgages, Plum Financial was most preferred. However, it was taken. After thorough research and creative sessions, we pinpointed naming elements loved by Dammy before arriving at a brand name that perfectly encapsulated her vision and appeal.
To this effect, we went ahead to develop the MayApple visual identity, in preparation for their launch.
At A Brand New Thing!, we're passionate about turning bold ideas into reality. Let us help you transform your vision into a unique and powerful brand that stands out. Ready to make a difference? Let's create something extraordinary together.