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What is your Unique Selling Proposition?
ABC's of Marketing Dami Eluyera 7/6/20 ABC's of Marketing Dami Eluyera 7/6/20

What is your Unique Selling Proposition?

First off, unique selling proposition or USP is simply what makes your product or service different from or better than your competitors. What you’re doing is identifying a feature and accentuating its benefits to your customer. The question you’re answering with your USP is

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