Customer service simply put is “help”. Help is the foundation of good business. By going into business, what an entrepreneur is really saying is that they are ready to help someone, somewhere in some way somehow. To do this effectively, attributes
Read MoreWhen there are no defined goals and objectives, you’re already setting yourself up to underperform or in some cases, fail. So, before you embark on any marketing and/or sales activity; you need to make it clear what you plan on achieving. By setting goals, you are more financially responsible. It becomes
Read MoreFirst off, unique selling proposition or USP is simply what makes your product or service different from or better than your competitors. What you’re doing is identifying a feature and accentuating its benefits to your customer. The question you’re answering with your USP is
Read MorePerhaps the coolest thing for me is that its your closest connection to your customer. Think about it this way - you have their addresses. This means that you know where they live online. It’s quite similar to having your friends address and being able to pop by for a chat when you’re in the neighbourhood.
Read MoreWhenever I think of picking an airline, I'd always choose WestJet because of how dependable they are. I could never have imagined saving $675+ for an issue that was due to every fault of mine.
Read MoreThe more people you’re able to work with and collaborate on projects with, the more access you get to their audience. Collaboration is growth hacking at its finest, as it allows you to enlarge your audience simply by collaborating, so collaborate - Point is, you should let other people hold your baby too.
Read MoreThere are many ways to define a brand, but the real question is why does it matter? Knowing what it means will help you understand why it matters and why you should care about building a brand. This perception that your customer has of your business is the fuel to the sales you’re in business for.
Read MoreDoes it feel like you’ve got all the technicalities in place for your business, but still you’re not turning as much profit as you’ve projected? You know the numbers. You get the strategy. You’ve nailed the strategy and yet, the numbers aren’t making sense. Well it might have something to do with …
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